Privacy Policy for Priory Dental Clinic

Last updated: 25 Feb 2026

Welcome to Priory Dental Clinic (“we”, “us”, “our”). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, disclose and safeguard your information when you visit our website priorydentalclinic.co.uk (the “Site”) or engage with our services in person or online.

By using our Site and services, you agree to the terms of this privacy policy.

1. Who We Are

Priory Dental Clinic is a private dental practice providing dental care and related services to our patients.

Contact details:
📍 Priory Dental Clinic
📞 01926 864015
📧 reception@priorydentalclinic.co.uk

We are the data controller responsible for your personal data under the UK GDPR and the Data Protection Act 2018.

2. Information We Collect

We collect and process different types of personal information, including:

• Identity & Contact Data
  Your name, address, telephone number, email address, date of birth, and other contact details provided when booking appointments or registering as a patient.
• Health & Clinical Data
  Dental and medical health history, clinical notes, treatment plans, X-rays, scans and other records in order to provide dental care.
• Appointment & Communication Data
  Appointment details, preferences, reminders and correspondence.
• Financial Data
  Payment details, billing information and insurance claims relating to services provided.
• Technical Website Data
  IP address, browser type, device type, operating system and cookie data (if cookies are used on the Site — see Section 8).
• Lawful Basis: Most of the personal data we hold is necessary to perform our contract with you, provide dental care, comply with legal obligations and, where appropriate, our legitimate interests in operating our practice.

3. How We Use Your Information

We use personal data for purposes including:

Providing dental and oral healthcare services;

Managing appointments and issuing reminders;

Communicating with you about your care and enquiries;

Processing payments and billing;

Complying with legal and regulatory requirements (such as record keeping under dental and health regulations);

Monitoring, reporting, audits and quality improvement;

Enabling you to exercise your data protection rights.

We will not use your clinical data for marketing without your explicit consent.

4. Data Sharing & Disclosure

We only share your information where necessary and lawful, including:

Other dental or healthcare professionals involved in your care (with consent, where required);

NHS or dental plan administrators where relevant;

Regulatory bodies or legal authorities if required by law;

Labs, imaging providers or specialists for treatment purposes.

We will not sell your personal data to third parties for marketing.

5. How We Protect Your Data

We implement appropriate technical and organisational security measures to protect your information, including:

Secure practice management systems;

Passwords and access controls;

Staff training on confidentiality;

Encryption and secure backups where appropriate.

6. Data Retention

We retain your records in line with legal and professional guidelines:

Clinical records are usually retained for a minimum of 10 years after last treatment or until age 25 for patients treated as children, whichever is longer.

Financial and billing records are kept as required for tax and auditing.

If you wish to request deletion of non-essential personal data, please contact us.

7. Your Rights

Under UK data protection law, you have rights including:

Request access to your personal data;

Request correction of inaccurate data;

Request erasure or restriction of processing in certain circumstances;

Object to processing (where lawful basis is legitimate interests);

Withdraw consent where processing is based on consent;

Data portability (in some cases).

To exercise your rights, contact us at reception@priorydentalclinic.co.uk.

If you are unhappy with how your data is used, you can lodge a complaint with the Information Commissioner’s Office (ICO): ico.org.uk, phone 0303 123 1113.

8. Cookies & Website Usage

Our Site may use cookies or similar technologies to improve user experience, for analytics and to understand how visitors use our Site. You can manage cookie settings via your browser.

9. Changes to This Policy

We may update this privacy policy occasionally. Any changes will be posted on this page with a revised “Last updated” date.

10. Contact Us

If you have any questions about this privacy policy or your personal data:

📧 Email: reception@priorydentalclinic.co.uk

📞 Phone: 01926 864015